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Wednesday, March 10 2010 @ 11:52 AM EST Compositing a Green Screen with Adobe Ultra CS3
I finally got my hands on the new Adobe Creative Studio 3 and spent a couple evenings with the Studio's green screen product, which for some reason is called Ultra CS3. (Isn't that a detergent?) After producing a number of green screen clips I can confirm that even though Ultra CS3 delivers a crisp, attractive composite you'll find your sound element mangled so badly that you'll think the Siegfried & Roy tigers got to it.
Animation Glut![]()
I think the animation business is in trouble. I just took my son to see "The Tale of Despereaux" and, while charming at times, the final 20 minutes were lifted right out of Orwell's 1984:
Can Pixar's 'Up' Save Paramount Pictures?![]()
I ran the numbers and I'm pretty sure that Sumner Redstone, owner of Paramount Pictures, is hoping that Pixar's 'Up' will dominate the box office when it opens on May 29th. Why is Paramount's head cheerleader rooting for the other team? It's a long and twisted tale, and at the heart of it is a father's love for his daughter. Sumner wants Pixar to succeed at Paramount's expense because his daughter bet the farm on Disney Digital 3D.
Pirates Seize Control of Korean DVD Market![]()
Pirates were in the news this week, seizing their 83rd vessel off the coast of Somalia and the entire Korean DVD market. It might be more accurate to say that pirates have always controlled the DVD market in Korea and this was just the week that Warner Bros. admitted to this and pulled out of the market altogether. Prior to the announcement Warner Bros. was the only major studio still trying to sell $19.98 DVDs in a country where the latest Batman film can be purchased in any subway station for $3 (5,000 Won). Warner now joins the other major studios in wondering if they'll ever see revenue beyond theatrical distribution in that country.
But what Warner should really be worried about is whether or not the situation in Korea is a harbinger of doom for the U.S. DVD market. I think it is.
How To Make Money in a Recession![]()
There's a fundamental theory in economics that if people want your product more when the economy is down your product is "inferior". Or stated in another way, everybody in the entertainment business is getting crazy rich right now. Take a look at yesterday's earning report from Time Warner: profit from the content business is up 14% from last quarter. Another entertainment powerhouse, Activision Blizzard, reported incredible earnings yesterday: revenue more than doubled. The CEO, Bobby Kotick, went on to state that "there's nothing that would suggest to us today that our business isn't going to continue to perform well".
So how can you get a piece of this action?
WGA Strike Gives Birth to Strike.TV
I don't know if you had your calendar marked, but yesterday might have been the most important date in the history of online video. It was the date that Strike.TV went live. Stike.TV is a video site that offers original content from WGA members. It was dreamt up during the depths of the WGA strike and the results are amazing. The production standards are far higher than anything else on the internet, and it introduces a business model that is going to revolutionize how online video is produced and sold. Though the first day viewership numbers were mild by YouTube standards, I think we just witnessed a launch that changed the world.
I had a chance to interview Michael Tabb, Supervising Producer and Head of Submissions at Strike.TV and here is what he had to say:
Online Distribution "Crooks" Hit Sundance![]()
Wherever money and art collide, a few crooks are created as a byproduct of the chemical reaction. That's what a few dozen acclaimed filmmakers found out this week when Sundance notified them (via email) that they wouldn't be getting paid from the online distribution deal that Sundance had guided them into. The crooked company in the middle of all of this (as filmmaker Carson Mell told IndieWire) is Mediastile, an online distribution company run by Clive Davis' kid. The company has allegedly been stealing from Sundance filmmakers for years.
The Demise of the Sales Agent![]()
A few months back I argued against the sales agent business model that is championed by folks like John Sloss. In a nutshell, these people take on as many clients as possible and try to make a fast sale at Sundance or Cannes. They have very little at stake in the productions they push and use extremely aggressive negotiation tactics to get to a quick close. Just three years ago the New York Times called John Sloss a new power broker and printed John's claim that he 'virtually owns Sundance'. What a difference a few years can make.
Today the Wall Street Journal reported that this year most of John's slate at Sundance went unsold.
'Dark Knight' in IMAX: Great Film or Greatest Film Ever?![]()
This radiant Dark Knight review just came in from guest correspondent Jason Calacanis. Jason writes:
Paramount Loses $450 Million Financing Deal![]()
Paramount Pictures is in trouble and I don't see a Federation ship on the horizon that's going to swoop in and save them. You probably already knew that their star player is looking to get into business with an alleged Indian video pirate. Then just yesterday the studio admitted to losing a $450 million film financing deal with Deutsche Bank. Normally I wouldn't raise an eyebrow over a financing deal gone bad, but apparently some of the funds were meant to cover films currently in distribution. From The Hollywood Reporter:
Ten Minute Film School![]()
Robert Rodriguez has been in the press lately for his marital woes (pictured here with his woes), but I prefer to think of him as the UT film student that shopped a $7,000 feature for the spanish home video market (El Mariachi) all the way to fame and fortune. If you want to know how he went from total obscurity to being represented by Robert Newman at ICM you should read this early interview. The interview took place during Robert's first trip to Sundance and in it he announced "I created my own film school, the Robert Rodriguez Film School."
Though the school only operated for a short time, six years later Robert released a short called Ten Minute Film School that dissected a chase scene from El Mariachi. He's released additional episodes over the years, which together make up a nice primer on low budget filmmaking. The videos are worth a look, but I wouldn't be much of a whaling captain if I could be comforted with just that. After a little digging I was able to find an early class transcript in which Robert promised to teach the students everything they needed to know about film in ten minutes.
For your consideration, here is the original Ten Minute Film School:
Free Film School: HDV 24p Workflow
If you've ever physically spliced two pieces of film together you know how magical the 24 fps frame cadence is. I don't know if there is a psychometric test that can confirm this, but it seems like the images linger just long enough to make a lasting impression, while maintaining the proper motion of objects. When Sony 24p cameras were first used to shoot a feature it was clear that a new age of cinema was upon us. In today's article I am going to detail a low cost workflow that will allow you to shoot high definition video at 24 fps.
This workflow employs the tools detailed in my previous workflow article. To recap, it relies on a low cost HDV camera (the Canon HV20) and a low cost post production environment (Adobe Creative Suite 3). There are two reasons why HDV was selected for the video format: camera cost and disk space requirement. When it comes to cost per pixel, HDV cameras cannot be beat. HDV is considered a consumer format and as a result the cameras are a fraction of the cost of DVCPro HD gear. In regard to disk space, you'll find that the 25 Mbps data rate of HDV allows you to squeeze 5,000 minutes of footage onto an entry level PC with a terabyte of storage. The DVCPro HD format, on the other hand, eats up to four times the disk space and also requires greater disk throughput (which means your disk subsystem needs to be gold plated). Don't get me wrong, we're not against professional gear here at Free Film School, we just want to define an affordable option for filmmakers that aren't sitting on a big pile of cash.
Let's begin with your camera set-up.
Wii Video
I'm always keeping an eye out for the next big video platform. Nintendo's Wii never really caught my attention since Nintendo doesn't even mention its video capabilities in its marketing campaign. So when I bought a Wii for my daughter's birthday I thought it would be just another toy that the kids abandon after a few weeks. But within a few hours of the console's debut every single member of my household had used the device and an unruly line had formed next to the TV. When I heard my mother-in-law shouting "Die! Die! Die!" at the screen in Korean I knew I had a hit on my hands.
Can this addictive little device be used to deliver video? Read more to find out.
Spielberg Near Deal with Alleged Indian Video Pirate![]()
If you read the Wall Street Journal this morning you could not have missed the front page story about Spielberg's impending deal to sell a large stake in DreamWorks to Reliance ADA Group. What you might not have known is that Reliance is also on the radar of Universal Pictures' Worldwide Anti-Piracy Operations group for allegedly pirating Hollywood content.
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